Techniques
Ricardo Oliveira has always been passionate about summer, the sea, and the natural beauty of Rio de Janeiro.
Born in São Paulo, he moved to Rio in 2021, driven by his love for the Marvelous City.
Today, he signs his exclusive hair highlighting techniques as a tribute to Rio, capturing in each creation the beauty of its beaches, its eternal summer, and the essence of the Brazilian woman.
His signature style is a fusion of creativity and elegance, inspired by the vibrant colors and the unique energy of Rio. Each technique developed by Ricardo reveals the natural beauty of the city’s iconic beaches: the radiant golden glow of Copacabana’s sun, the charming sparkle of the Ipanema girl, and the soft, graceful waves of Leblon.
Ricardo’s highlights capture the true Carioca spirit, giving hair an illuminated, sun-kissed look with tones that evoke the warmth, the light, and the sophistication of Rio’s most famous beaches. The result is a look that exudes freshness, authenticity, and the unmistakable charm of Rio de Janeiro — and of the Brazilian woman.
His signature style is a fusion of creativity and elegance, inspired by the vibrant colors and the unique energy of Rio. Each technique developed by Ricardo reveals the natural beauty of the city’s iconic beaches: the radiant golden glow of Copacabana’s sun, the charming sparkle of the Ipanema girl, and the soft, graceful waves of Leblon.
Ricardo’s highlights capture the true Carioca spirit, giving hair an illuminated, sun-kissed look with tones that evoke the warmth, the light, and the sophistication of Rio’s most famous beaches. The result is a look that exudes freshness, authenticity, and the unmistakable charm of Rio de Janeiro — and of the Brazilian woman.
Most Popular Techniques
- Leblon Beach Brunette
- Ipanema surf blond
- Copabana golden
- Praia Vermelha
- Stand Test
Leblon Beach Brunette
Price: From $350 (3 to 4 Hrs)
Inspired by one of Rio de Janeiro’s most iconic beaches, the Brazilian Leblon Surf Brunette offers a subtle and sophisticated approach to hair highlights. This technique brings soft illumination in shades of chocolate, almond, cinnamon, and coffee, creating depth and richness.
Perfect for brunettes and those who prefer low-maintenance transformations, it enhances the natural beauty of dark hair without compromising its identity. The result is effortlessly radiant hair with delicate highlights that add movement, dimension, and a healthy, sun-kissed glow — ideal for women who want a touch of change while keeping the essence of their brunette beauty.
Perfect for brunettes and those who prefer low-maintenance transformations, it enhances the natural beauty of dark hair without compromising its identity. The result is effortlessly radiant hair with delicate highlights that add movement, dimension, and a healthy, sun-kissed glow — ideal for women who want a touch of change while keeping the essence of their brunette beauty.
Ipanema surf blond
Price: From $400 (4 to 5 Hrs)
The Ipanema Surf Blond brings a beach-inspired blonde, blending caramel and golden tones to create striking contrast while delivering a burst of soft, radiant luminosity.
This technique is perfect for those who want a lighter, illuminated look without feeling overwhelmingly blonde.
It’s the ideal choice for bold, confident women who seek a sophisticated, vibrant, and modern style while prioritizing the health and vitality of their hair.
Copacabana Golden Blond
Price: From $450 (4 to 6 Hrs)
Inspired by one of Rio de Janeiro’s most iconic beaches, the timeless “princess of the sea,” the Copacabana Golden Blond offers a luminous, low-contrast blonde in elegant shades of vanilla, golden beige, pearl, and rich gold — capturing the intensity and brilliance of the summer sun in the Marvelous City.
The Copacabana shade is ideal for those with naturally lighter hair, starting from dark blonde, as its vibrant color requires dedicated care to maintain the shine, softness, and health of the hair.
The Copacabana shade is ideal for those with naturally lighter hair, starting from dark blonde, as its vibrant color requires dedicated care to maintain the shine, softness, and health of the hair.
Praia Vermelha Red Lights
Price: From $300 (3 Hrs)
Inspired by the charming and secluded Praia Vermelha, nestled at the foot of Sugarloaf Mountain, this technique was specially created to enhance the beauty of red hair in all its richness.
Praia Vermelha Red Lights brings warm and sophisticated reflections, blending burnt copper, warm gold, and intense red tones to create depth, movement, and a natural, radiant shine.
Perfect for natural redheads or those looking to explore coppery hues in an elegant way, this technique enhances the hair’s luminosity without overpowering the color, preserving the vibrant and sophisticated identity of the Brazilian woman.
Much like the breathtaking scenery of Praia Vermelha, this look combines intensity, elegance, and a warm glow that echoes the Rio de Janeiro sunset reflected on the beach’s reddish sands.
Praia Vermelha Red Lights brings warm and sophisticated reflections, blending burnt copper, warm gold, and intense red tones to create depth, movement, and a natural, radiant shine.
Perfect for natural redheads or those looking to explore coppery hues in an elegant way, this technique enhances the hair’s luminosity without overpowering the color, preserving the vibrant and sophisticated identity of the Brazilian woman.
Much like the breathtaking scenery of Praia Vermelha, this look combines intensity, elegance, and a warm glow that echoes the Rio de Janeiro sunset reflected on the beach’s reddish sands.
The Importance of the Strand Test
Price: From $30 (30 Mins)
The strand test is an essential and non-negotiable step in any hair coloring, lightening, or highlighting process, especially for first-time clients or when working on unfamiliar hair.
This test allows the professional to assess the hair’s health and resistance, as well as predict how the desired color will behave on the client’s actual hair, preventing unexpected results or damage.
Additionally, the strand test helps identify any potential chemical incompatibilities, hidden damage, sensitivities, or previous treatments that could compromise the final result or the hair’s integrity.
At Ricardo Oliveira’s studio, the strand test is mandatory for all new clients seeking highlights, color services, or transformative color changes. This procedure ensures safety, enhances the quality of the final result, and reinforces a commitment to hair health — providing a personalized, ethical, and responsible service experience.
Additionally, the strand test helps identify any potential chemical incompatibilities, hidden damage, sensitivities, or previous treatments that could compromise the final result or the hair’s integrity.
At Ricardo Oliveira’s studio, the strand test is mandatory for all new clients seeking highlights, color services, or transformative color changes. This procedure ensures safety, enhances the quality of the final result, and reinforces a commitment to hair health — providing a personalized, ethical, and responsible service experience.